Tuesday, August 1, 2017
Here is a small collection of some of the promotion graphics I've done over the years.
Hope you enjoy!
Mayhem Underground Promo
Wild Tiger Fighters Promo
Anodyne Syndrome Promo
Mayhem For President Promo
Sunday Mayhem Promo
The Fixx Music Promo
Awaken Your Music App Promo
Awaken Your Music Website Promo
Gateway Grind TV Show Promo
Sunday, April 16, 2017
Long Term Music Goals By: Kip Batiz Setting long-term goals is essential in any business including music. As the new horizon arises in the land of entertainment, artists in every facet of the industry have been looking to many unconventional methods of generating income. Something that underground bands, artists, and groups need to consider is entertainment (for the last 30yrs) has only been extremely profitable to the top 20% of the industry. A growing number of top-level professionals are switching to direct-to-customer business models. With concert attendance at a steady rise throughout almost the entire nation and continuously plummeting record sales, the paradigm shift (that everyone knew was coming) has finally began to bubble at the highest levels of the industry. Keep your goals in line with what is happening on the internet and various other direct-to-customer channels. Truth is, your online network and fan clubs are most likely to be your biggest asset when dealing with promotion companies and record labels. Also, make sure you are planning an appropriate roadmap for your goals. Breaking bigger goals down into a series of smaller goals is a good way of diving into how you plan on reaching them. Always make sure you write your goals down and grade yourself from time to time to make sure you stay on track. With the advent of the internet we all have every tool we ever need to plan the any future we want.
Using Tags and Blogs By: Kip Batiz Utilizing your tags and blogs in your community websites can make a huge difference in how easily you can be found or discovered. These are actually among the first things that Google and other search engines scan first. Which if you look at logically makes perfect sense. People tend to browse images, stories, discussions, and reviews from other people in the online communities they frequent. This increases the value of these community sites and their content to search engines. Now the real formula to Google is a secret, but people have been trying to keep up with their continuously changing format for years. Properly tagged photos and blogs can also increase the search value to your own URL. If you are like every other band you have a diverse web presence. Multiple high value community sites that are tagged with your URL will eventually trigger the search engines to recommend your site through natural affiliation. Blogs are especially important as well. Most underground bands and artists do not take the time to set up proper blogs and blogging habits. Talking about relevant subjects on your blog will increase traffic through basic web searches. Just make sure you use tags the way they are meant to be used, if search engines catch on to you using trickery to increase traffic it will drop your value ratings and it is extremely difficult to regain that status. Also make sure to use a geographic tag with your photos, especially if you a traveling group. Heavy cultural relevance is given to web searches, as well as login location, and recently placed items and information.
Thursday, March 9, 2017
Kip Batiz The longtail theory has only been relevant in recent times with the advent of digital marketing and storage. Basically the idea behind it is that people will continuously be able to purchase your product because there is no limit on digital storage for your music and movies. As long as you are able to advertise and market your products, in theory your previous album releases have the potential to create more revenue than your newly released albums and merch. As an example if you have 3 currently released albums at a 'discounted' price point ($7), and you are marketing a new album through the same release channels (ie.. itunes, napster, etc...) for a new release price ($15), the sales potential for your 'older' music becomes $21. It used to be that a record company would hire an album promoter or distributor to insure shelf space at your local or regional music stores. Convincing them that the product would surly move off the shelf and make money. That warehousing space is extremely valuable to stores like these because something that sits on a shelf for years takes up space that could be used for other 'hotter' ticket items. But now direct marketing and digital storage can skyrocket your sales cutting out countless middlemen in the process and maximizing your profit levels. As labels cling to their dwindling profits most high level artists with built in audiences are using their direct connections to their fans to drop remixes, special releases, and even new album and tour information. What a time to be an artist... -KB
Sunday, February 12, 2017
Kip Batiz Never underestimate the power of a slide show. In a recent poll, Youtube was the primary source for discovering new music among 14-18 year olds. It was also the secondary source for discovering new music among 19-25 year olds. Youtube has a wonderful embedded code generator, this feature allows you to place the video easily into any website that allows HTML coding and receive views directly without leaving the website. Facebook is another web site that allows video sharing, and is a great way to get the word out to immediate friends and fans. Allowing you to tag others to your video as to draw more notice is a great tool that Facebook provides, as it also places your video in friends of your friends news feed. There are also an increasing number of web sites that are using video submissions for various projects. You might consider doing information videos that have written copy over the music, such as a story behind the song or where to find the music for sale. You can also create lyrics videos to help fans learn your words. It feels really cool when people in the crowd are singing the words at your shows. Whatever website you choose, make sure to tag it well. Youtube is owned by Google and ranks very high in web searches. Make sure you tag your region, music genre, band name and comparable groups. If it's a video of you performing live you might want to tag the venue, date and other bands as well. Most of all make sure that every video you post also has your bands name, primary web site and link to purchase somewhere in your post. -KB #FixxFam, #KipBatiz, #madmikeradio, #mayhemradiostl, #sundaymayhem, Local Music, #AskMayhem
Kip Batiz #sundaymayhem, #KipBatiz, #FixxFam, #AskMayhem, Local Music, st louis, #mayhemradiostl